Is Your Website Getting the Results You Want? What We Learned at the 2026 Vistage Executive Summit
Every system is perfectly designed to get the result it gets.Beth Shelton, CEO, Girl Scouts of Iowa |
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That line, which Beth borrowed from Dan Heath's Upstream, was the one our team couldn't stop thinking about after the 2026 Vistage Executive Summit.
Holly Murphy and Kelsy Sinnwell spent the day at the Visionary booth meeting CEOs and business owners. In Holly's eyes, Beth dominated the day, and her message hits close to home for a web team: when something keeps going wrong, look at the process before the people.
Our booth is where we get to hear what business leaders are actually wrestling with, from websites that don't pull their weight to internal processes that eat up hours every week.
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This Being the Case, How Shall I Proceed?
Beth's point was that hard decisions aren't your fault, but they are your responsibility. Accept what is, then choose one of three paths:
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Get over it Some things aren't worth the energy. Let them go and move on. |
Remove yourself If it truly isn't a fit, step away instead of staying stuck. |
Find a solution Change the system that keeps producing the same result. |
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Your Website Is a System, Too |
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If your site isn't bringing in leads, if your team keeps re-entering the same data, or if customers keep calling with the same question, it's tempting to blame the people involved. Beth's lesson suggests looking upstream first. A few questions worth asking:
Our takeaway ➜ Better results usually come from a better process, not more effort. That's the question we start with on every new website or web app: what should this workflow look like, not just how do we put it online? |
Thank you to Vistage for a great day, to everyone who stopped by our booth to say hello, and to Kelsy and Holly for representing Visionary.
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Is your website getting the results you want?
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