It's here! Visionary's new website is live!
Our shiny new website is live! Check it out at visionary.com.
Our old site worked just fine but we hadn’t made any major updates to it since 2015. Mostly because we’re always too busy building great web applications and data solutions for our partners, but also because it was very well optimized for SEO and rankings. However, it was high time for a refresh.
Just like the websites we create for our clients; we focused on key elements that drive conversion.
Speed
You can’t have a slow website. Not only is it frustrating to visitors, but it’s also not going to cut it for Google. When it comes to SEO, page and site speed are an essential part of how search engines rate your pages. That's because Google doesn't want to deliver results that are slow loading and put users off. They're trying to present the most relevant, most appropriate websites with their results.
Accessibility
With any website Visionary develops, accessibility is a top priority to make sure everyone can access and use a site, no matter their disabilities. Following WCAG (Web Content Accessibility Guidelines) is a widely accepted standard to be ADA compliant. So that means we implemented things like:
- Correctly structuring pages using different headings (H1, H2, H3)
- Adding alt text to images for the visually impaired
- Having keyboard navigation so use of a mouse or trackpad isn’t required
- Using Accessible Rich Internet Applications (ARIA); these are HTML attributes that define ways to make web content and web applications more accessible
- Providing good color contrast so users can perceive text and content easier.
Design
We rebuilt the site using good old HTML, CSS, Javascript and PHP. A big shout out to our whizz design team of Bryan Gruhlke, VP of Product Development, and Holly Murphy, Front-End Designer, and Alecia Kindred, Front-End Developer, for their hard work in creating the design and content. The animations and visualizations bring the content to life, while keeping the typography clean for readability and accessibility.
Content
We’ve updated our content too, highlighting our services and putting more emphasis on our growing business intelligence and data analytics offerings. Plus, we also wanted to highlight some of our client portfolio that we weren’t showing off before.
We’re also looking to more actively add new content to our blog, keeping you up-to-date current topics, company news and tips and tricks for your own website.
Here at Visionary, we know the importance of having a website that is attractive, easy-to-use and fast. We think our new website accomplishes these things and more. If you’re interested in learning how we can build a custom web application for you or help you with your data analytics needs, contact us.
