Search Engine Optimization is evolving

You may have heard that Google released a new search engine update: Hummingbird.

Now, Google “gets” search engine questions. Rather than looking at a few words within a search query, Google’s Hummingbird looks at the combination of words and tries to ascertain the true meaning of the search. It then provides a result based on what it believes is the overall question. According to Google, the decision to name the update “hummingbird” comes from being “precise and fast.”

For example, consider typing: “Where’s the closest place to buy the new iPhone from my home?” A traditional search engine might focus on finding matches for words – finding a page that says “buy” and “iPhone”.

Hummingbird will better focus on the meaning behind the words. It may understand the actual location of your home (if you’ve shared that with Google). It might understand that “place,” means a store, allowing Google to go beyond just finding pages with matching words. The goal is for pages to match your intended meaning rather than returning pages that match just a few key words.

Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or web page in a search engine’s search results. In general, the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Optimizing a website involves how search engines work, what people search for, the terms being searched, and promoting the site by editing the coding content to increase its relevance to specific keywords. A successful Internet marketing strategy depends upon building high quality web pages to engage, persuade and setting up analytics programs to measure results

Good SEO is good marketing. It helps to turn the website’s focus to a broader audience.

Is Google Hummingbird the end of keyword optimization? No. The keywords within a query are still important. It does, however, strengthen the role of long tailed keywords. As a general rule, the long tail keyword is the complete opposite of “head” terms, like shoes. A search for shoes is more common, but a search for shiny red women’s shoes, which is a long tail keyword based upon the head term, is more effective.

Visionary Services, Inc. offers customized SEO solutions in order to boost your site’s search performance and generate an adequate return on investment. Our most successful SEO strategies focus on keywords and phrases that create the best results on a client-to-client basis.

We review the structure, content, and navigation of your website in order to maximize it’s search engine visibility. This means we ensure the pages are ready to be easily found and indexed by Google and other major search engines. No matter the budget, Visionary’s SEO solutions can improve your site’s performance.

Find out more about our Organic Search Engine Optimization solutions here.