Building your online presence
Building your online presence can be frustrating. It’s not just something that happens overnight. Your online presence is what allows people to find you, interact with you, get to know you, and trust you.
It may sound like a lot of work, but building your online presence can be less time consuming and less frustrating if you know where to start.
First of all, what is an “online presence”?
An online presence is the combination of all the identities you’ve created and the interactions those identities have established, and participated in, online.
When your online presence has a very broad reach, and when built successfully, it can spread brand awareness and gain you fans, followers, leads, customers and anything else you could ever want for your business.
Here are some tips on how to build your presence online:
Research the competition
When evaluating a competitor’s website, you can get a feel for what styles of websites are common in your industry or niche. This can give you an idea for what your site should look like and provide you with an opportunity to differentiate. Focus on the overall design and the user experience you perceive.
Claim social media profiles
The goal is to make your brand as visible as possible through a web of links connecting back to your website. You could claim profiles on sites like LinkedIn, Yelp, Flickr, YouTube, Google+, Twitter, Facebook, and Instagram.
However, only create a profile on a site if you are willing to take the time to thoroughly establish it. You never want to have empty or incomplete profiles, as they come across as lazy and unprofessional.
Create a brand voice through blogging
Turning your attention towards establishing your brand through blogging will help strengthen your online voice. It can be used in conjunction with your social media account to express your company’s messaging and business style. Getting to know your reader is an important step in order to begin to craft your brand voice to appeal to those individuals.
It’s important to optimize your pages so they’re visible and searchable. You may have heard of this already as SEO. SEO stands for “search engine optimization.” It is the process of getting traffic from search engines by optimizing the content and increasing the rank, therefore making your website more search engine friendly.
Visionary offers customized search engine optimization strategies to boost your site’s search performance. Read more about the SEO solutions we offer here.
The final step is maintenance. Building your brand’s Internet presence is anything but a one-time job. It requires ongoing care and attention to detail.
A content management system is the easiest way to add, edit, and refine content on your website. Most people have heard the phrase “Content is king,” and since good content is the cornerstone of any effective website, content should be revised and updated regularly.